SUNITRAC TIRE CO., LTD. successfully concluded a highly productive participation at Automechanika Dubai 2025, held from December 9-11 at the Dubai World Trade Centre. As the leading trade fair for the automotive industry in the Middle East and Africa (MEA), the event provided the perfect platform for SUNITRAC to launch its targeted tire range designed specifically for the region's demanding conditions.
This year's showcase was our most comprehensive to date. We presented a full-spectrum product lineup, demonstrating our commitment to being a one-stop solution for our clients. Our display featured:
TBR (Truck & Bus Radials): Built for durability and long-haul efficiency.
PCR (Passenger Car Radials): Offering safety and performance for all road conditions.
OTR (Off-the-Road Tires): Engineered for the robust demands of the mining and construction sectors.
AGR (Agricultural Tires): Delivering superior traction and soil protection for farming applications.
Beyond the products, our team of experts was on hand to provide in-depth technical support and discuss customized solutions, reinforcing our promise of comprehensive partnership.
The SUNITRAC booth served as a dynamic hub for strengthening global ties. We were privileged to host and engage in fruitful meetings with our long-standing distribution partners, reaffirming our strong collaborative relationships. Furthermore, the event was an exceptional opportunity to connect with a wide array of potential new partners, generating significant interest and promising leads for market expansion across the MEA region.
"Our strategy is built on deep regional understanding and unwavering partnership," said a spokesperson for SUNITRAC TIRE. "Automechanika Dubai is a cornerstone event for us, allowing us to not only launch products that meet specific market needs but also to connect face-to-face with the people who drive our shared success. The response to our full-range offering was tremendously positive."
Capitalizing on the momentum from the exhibition, the SUNITRAC commercial team extended its trip for a strategic post-show tour. The team conducted valuable visits to key clients in Oman, Saudi Arabia, and Qatar. These in-person meetings were instrumental in discussing market developments, addressing specific customer requirements, and solidifying plans for mutual growth in 2026.
This integrated approach—combining a major international exhibition with direct market engagement—underscores SUNITRAC TIRE's dedicated commitment to growth and partnership throughout the Middle East and Africa.
In the future, we will continue to prioritize the needs of our customers and the market, and strive for continuous development and progress.
We have been supplying high quality tires! We look forward to meeting you.
